Blog

Practical writing on attribution, analytics and data you can trust.

• The best marketing attribution software in 2026

  Compare 7 marketing attribution software options, from free analytics to B2B platforms. See models, pricing, Stripe support and which tool suits which team.

• Marketing attribution tools compared: what to use at each stage

  Which marketing attribution tools fit your company stage? A decision guide from pre-revenue to sales-led B2B, with what to buy, what to skip and when to switch.

• Marketing attribution models explained, with one worked example

  Learn the main marketing attribution models. One $1,000 sale worked through first touch, last touch, linear and U-shaped shows how each one splits the credit.

• B2B marketing attribution: how to measure long sales cycles

  B2B marketing attribution is hard: long cycles, buying groups and channels tracking can't see. Here's a practical approach for B2B SaaS teams of any size.

• The best Google Analytics alternatives in 2026

  Looking to replace GA4? Compare 6 Google Analytics alternatives by what you actually need: simple stats, revenue attribution, product analytics or heatmaps.

• The best web analytics tools: 8 options by use case

  The best web analytics tools depend on your goal. Compare 8 options for traffic reports, product analytics, heatmaps and revenue attribution, with pricing.

• Multi-touch attribution: what it is and how to use it

  Multi-touch attribution splits credit for a sale across every touchpoint. Learn how it works, how it compares with single-touch and how to read the results.

• Funnel analysis: how to find where you lose people

  Funnel analysis shows where visitors drop off on the way to a goal. Learn how to build a funnel, read the results and fix the right step, with a worked example.

• How did you hear about us? A survey guide with answer options

  How to use a "how did you hear about us" survey: where to place it, which answer options to use, whether to use free text and how to act on the results.

• Dark social: what it is and how to measure what tracking can't see

  Dark social is sharing that analytics can't track, like DMs, group chats and private communities. Learn why it shows up as Direct and how to measure it anyway.

• Why your analytics and Stripe disagree, and how to reconcile them

  Your analytics revenue never matches Stripe. Here's why the totals differ, from blocked scripts to refunds and renewals, and how to reconcile them step by step.