Revenue attribution that matches Stripe
Add one script and connect Stripe. Headstream links each payment to the visits that led to it, so you can see which marketing makes money.
Compare four attribution models
- First touch
- All credit goes to the first visit.
- Last touch
- All credit goes to the last visit before the payment.
- Linear
- Credit is split evenly across every visit.
- U-shaped
- 40% each to the first and last visits, 20% across the rest.
Reconciled to the cent
Payments, refunds and disputes go into an append-only ledger. A run publishes only when its credits add up to that ledger, and you can trace any payment to the visits it credited.
See what tracking misses
Podcasts and word of mouth rarely leave a referrer. Self-reported attribution shows what customers say next to what was tracked.