Self-reported attribution, next to your tracked data
Tracking can't see a podcast, a group chat or an AI answer. Your customers can tell you, so Headstream puts their words beside your revenue attribution.
Collect answers
Name your form field heard_about and the script reads it on submit, including dropdowns and radio buttons. You can also send answers by API or import old ones.
Group them automatically
Free text lands in groups like Podcast, Friend or colleague, and AI assistant. Add your own rules, and past answers are regrouped too.
Compare with tracking
See what people said next to their first tracked visit, and how many named a source that tracking saw as Direct or missed.
Follow the money
See the revenue behind each answer, and how answers change month by month.