Analytics you can check for yourself

Most analytics tools ask you to take their numbers on faith. Headstream shows its working, including how every number is calculated and what we can't see.

• Why this number?

  Every headline metric links to its definition, what's counted, what's left out, how fresh it is, and the raw rows behind it.

• A trail for every payment

  Trace any payment from the Stripe event to the ledger, the customer, the attribution run and each credited visit.

• Reconciled to Stripe

  Attribution runs publish only when credits add up to the ledger. If they don't, the last good run stays up.

• Data quality checks

  See freshness, arrival delay, duplicates, filtered traffic and rejected events. What we can't measure is labelled that way.

• A change log

  Anything that changes how your numbers are calculated is recorded with who did it and when, including our own changes.

• Your raw data

  Export every event, including bots, through the app, API, MCP or CLI.