Headstream vs HockeyStack
Updated 2026-11-02
HockeyStack is built for B2B revenue teams, joining CRM, ad and web data at account level. Headstream is a self-serve tool for SaaS teams that bill through Stripe and don't want a sales process.
Side by side
| Headstream | HockeyStack | |
|---|---|---|
| Buying | Self-serve with public prices | Custom plans, no public prices |
| Revenue source | Stripe, beta | CRM and go-to-market data |
| CRM integrations | Not built | Yes, core to the product |
| Ad spend data | Not built | Yes |
| Attribution models | Four | Seven, plus custom weights |
| Lift and incrementality | No | Yes |
| Self-reported attribution | Yes | Not listed |
| MCP server | Yes | Yes, read and write |
"Not listed" means we couldn't find it on HockeyStack's own site. It doesn't mean they don't offer it, so check with them. We reviewed their site on November 1, 2026.
Pricing
Headstream is free for 10,000 events a month, $99 for 250,000 and $299 for 1 million, pooled across unlimited sites. HockeyStack doesn't publish prices. Its pricing page offers custom plans and startup pricing through a demo.
Where HockeyStack is the better pick
Long B2B sales cycles. It joins CRM, ads and web data by account, with identity resolution and lift reporting. We don't have that depth.
When to choose Headstream
- Your revenue runs through Stripe and your sales cycle is short.
- You want to start today, with no demo.
- You don't need CRM or ad spend data yet.
Moving from HockeyStack
Revenue history comes from Stripe when you connect it. Add the Headstream script next to your current tag and run both for a few weeks. You can compare totals before you remove anything. Your agent can do the install from agent.md.
You can see how every number is calculated in our methodology. Stripe connection is in beta.
Source: HockeyStack's website.