Free attribution model calculator
Each model answers a different question. Enter a sale and its touchpoints to see how much credit each one gets.
| Touchpoint | First touch | Last touch | Linear | U-shaped |
|---|---|---|---|---|
| Organic search | $1,000.00 | $0.00 | $250.00 | $400.00 |
| $0.00 | $0.00 | $250.00 | $100.00 | |
| Paid social | $0.00 | $0.00 | $250.00 | $100.00 |
| Direct | $0.00 | $1,000.00 | $250.00 | $400.00 |