Headstream vs Hotjar (Contentsquare)
Updated 2026-11-02
Hotjar merged into Contentsquare in July 2025, and new accounts now start on Contentsquare. Its strength is showing why people struggle on a page. Headstream includes heatmaps and recordings, but its core job is connecting traffic to revenue.
Side by side
| Headstream | Hotjar (Contentsquare) | |
|---|---|---|
| Main focus | Revenue attribution | Behavior insight |
| Stripe revenue attribution | Yes, beta | Not listed |
| Attribution by channel | Four named models | Pro plan; models not named |
| Heatmaps | Yes | Yes, all plans |
| Session recordings | Yes | Yes, sampled by plan |
| A/B tests | Yes | Pro and Enterprise |
| Surveys | "How did you hear about us?" capture only | Yes, full surveys |
| MCP server | Yes | Yes, with monthly tool call limits |
"Not listed" means we couldn't find it on Hotjar (Contentsquare)'s own site. It doesn't mean they don't offer it, so check with them. We reviewed their site on November 1, 2026.
Pricing
Headstream is free for 10,000 events a month, $99 for 250,000 and $299 for 1 million, pooled across unlimited sites. Contentsquare prices by sessions, so it doesn't compare directly with events. It's free up to 200,000 sessions, with limited replay, and Growth starts from $49 a month.
Where Hotjar (Contentsquare) is the better pick
Qualitative insight. Its heatmaps, replay and surveys are far more developed than ours, and the free tier is large.
When to choose Headstream
- Your first question is which channel pays, not why a page confuses people.
- You want one tool for analytics, attribution and basic behavior data.
Moving from Hotjar (Contentsquare)
The two work side by side. Add the Headstream script next to your current tag and run both for a few weeks. You can compare totals before you remove anything. Your agent can do the install from agent.md.
You can see how every number is calculated in our methodology. Stripe connection is in beta.
Source: Hotjar (Contentsquare)'s website.