Headstream vs Dreamdata
Updated 2026-11-02
Dreamdata is B2B account-based attribution, with company identification and audience activation into ad platforms. Headstream tracks people and Stripe payments, so it suits self-serve SaaS better than account-based sales.
Side by side
| Headstream | Dreamdata | |
|---|---|---|
| Unit of analysis | People and Stripe payments | Accounts across the journey |
| Pricing unit | Events | Monthly tracked users |
| Company identification | Not built | Yes |
| Audience activation | No | Yes |
| Attribution models | Four | Six, plus custom rules |
| Self-reported attribution | Yes | Not listed |
| Heatmaps and recordings | Yes | Not listed |
| MCP server | Yes | Yes |
| Raw export | Yes, every event | Warehouse add-on, described as not a raw data lake |
"Not listed" means we couldn't find it on Dreamdata's own site. It doesn't mean they don't offer it, so check with them. We reviewed their site on November 1, 2026.
Pricing
Headstream is free for 10,000 events a month, $99 for 250,000 and $299 for 1 million, pooled across unlimited sites. Dreamdata has a free plan without attribution. Its attribution plan has custom pricing through sales.
Where Dreamdata is the better pick
Account-based B2B marketing, with company identification, audience activation and a strong LinkedIn partnership.
When to choose Headstream
- You sell self-serve and bill through Stripe.
- You want attribution on a public price.
- You want raw events you can export.
Moving from Dreamdata
The two answer different questions, so start with a trial install. Add the Headstream script next to your current tag and run both for a few weeks. You can compare totals before you remove anything. Your agent can do the install from agent.md.
You can see how every number is calculated in our methodology. Stripe connection is in beta.
Source: Dreamdata's website.